I am a noted admirer of rules and have recently fielded some requests for my rules of engagement on twitter after a tweet from my friend @munilass. I am sure these are not ideal for everyone but for me, as a private account with only opt in interaction and a rather specific industry focus, they have proven valuable. The rules are ever growing but here are the top ten that stuck out.
- Do not send traffic to bad content. If you do, you are paying for more of it.
- Avoid tweeting about topics where you lack expertise and unfollow those who regularly do. Credit on this thought process goes to Ray Dalio for “Ask yourself whether you have earned the right to have an opinion.”
- Do not complain about the stream. You chose that content and it is your fault if it sucks.
- Limit your number of follows to a level that you can reasonably read.
- Do not subtweet. It is cowardly and wastes everyone else’s time due to lack of context.
- Do not use straw man arguments to prove a point. Address thesis directly with whoever presented it.
- Do not feed the trolls. If you engage those lunatics you are the problem.
- RTs are endorsements.
- Block someone every day. Trust me this will save you some outrage.
- Keep your stream dynamic. Cut dead wood and add new voices, this medium cannot be stagnant.
Though I’m a man with a passion for rules, the trick with these and all others, is possessing an understanding and knowing when to break them.